Tuesday, 2 September 2014

Learn the new and old SEO tactics:

Gone are the days when Panda and Penguin strategies worked well for SEO professionals. Every online business owner is looking for some tactics to generate enough traffic so that he can enjoy hefty profit and build a good image in the minds of the customers. In this year 2014, some people are using post-panda and some are of the view that post-penguin will work good. Do not get into this confusion, because this article will teach you some latest and proven tactics to help you out. Here are they:
-          Blog networks
Some blog networks were created that also provide writers to write content for companies and then they spread the word through their blogs. The charge some amount for this. This action has given great traffic to the companies. But Google has taken action against this act and due to this reason , this trick of doing SEO through blog networks is no more in use in this year.  
-          Link Spam
Yes, all tactics related to link spam are considered as black hat. Some of the examples of this category include spun content, link wheels and so on. Spinners did a great job in the past but now Google has become smart and has caught what was going on through spun content. Spinners use the original content as a source, then change some elements in it, for instance, a paragraph, some statistical analysis or even some sentences, and then upload this changed content as a new version. This version has a lot of grammatical errors and thus Google has identified this act. Now Google is paying attention towards appropriate grammar for ranking. On the other hand, link wheel method is also no more in use. It is a collection of links that are used to generate traffic but now this method has been replaced by many other methods.

-          Forum posting and automated blog commenting

One great drawback of automated blog commenting is that these comments are very generic and have no benefit of the conversation. Due to this reason, Google has lowered the rank of such websites that are involved in automated blog commenting.
-          Guest posting is a tactic used in these days. It is due to the fact that the website owner is bound to allow high quality content only because the company’s image is at stake.
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Top SEO strategies in 2014

The strategies that should be given priority in the year 2014seems to be changed in comparison with the former year. However, the main strategies of SEO totally depend on the nature of industry but there are some common strategies and among them the main strategy is the planning strategy. Besides this, in this year one should be very particular with the statistical results, changes and outcomes. It is due to the fact that only these measure tell that which strategy is the most suitable for the company. According to a research, only those companies get success in having a high rank that use decision making tools and use statistical analysis for selecting the best strategy. SEO is all about your displaying yourself to the search engine. So, companies implement new strategies, analyze the results and then decide which one is giving the best outcomes.
Not only is this, but mobile SEO strategies are also in top in this year. Usage of mobile is emerging with each passing day and due to this reason, companies have started their focus on mobile SEO. Besides this, social media is also of great importance. Yes, like 2013, social media will be in the lime light in this ear as well. The reason for this is the vast usage of social media. Since marketers are also using social media for both product and service marketing, social media is also considered as an imperative part in search engine optimization. In the year 2014, SEO strategies for social media will be in full boom.
Apart from these factors, Google algorithm has changed the weightage criteria. Thus, one should be very particular in what is he doing for SEO. In this year, seo companies Houston are focusing on audience segmentation and thus they are making strategies based on their audience background. A best seo firm is the one that prefer in-house seo team as compare to freelancing. Gone are the days when companies rely on freelancers. Today, SEO has a huge impact on the business and due to immense competition, companies only rely on an in-house SEO team which can work in an organized manner.
Seo service Houston is famous around the globe and is designed as per the recent trends of the year 2014. SEO is something that can never remain same for years long. A professional SEO service provider knows the recent changes by the search engines and thus alters their service in accordance with it.

Source: http://aleedex.com/blog/2014/09/02/top-seo-strategies-in-2014-2/